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Michael Finney's avatar

Good breakdown of the analytics

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Scruffy's avatar

To follow up on my comment posted on the Summer Sale, now that stats can validate it:

a) If you make the 2nd or later books 'on sale' but the first book is still full price, we're not likely to take the risk, coming in the middle of the story

- Proven accurate in most cases by the metrics.

b) If your book is already on Kindle Unlimited, a 99 cent sale isn't much of a deal, and speaking just for myself, I'm more likely to pass it over in favor of the non-Unlimited books, {...}for Kindle Unlimited subscribers, it's the same problem: paying for a book you get 'for free' already seems a poor choice.

- I have not dug into the specifics but I think this is true based on the items I recognized as KU or Not. Certainly not all of the best sales numbers are not KU, but I suspect more aren't than are, especially if you remove factors like author popularity/etc.

c) I absolutely look at the page count (ie size of the book), and it factors into my choices of what's worthwhile.

-- also looks true, but I haven't tried to analyze that... but I suspect single short story/novellas didn't sell as well as omnibuses or full novels....

In addition to the tutorials on how to improve covers/blurbs/etc, I strongly suggest pre-educating authors on how to better maximize sales (and free publicity giveaways) for the next sales well ahead of time. While being on KU can be a economic choice, choosing to not be on KU (the all you can eat buffet of ebooks) can be a rational decision for this marketplace... If your audience is leaving Amazon-garden (slowly more common), or if they aren't paying for KU, then a 99 cent sale makes sense... if they use KU, why pay 99 cents when they get it anyway? Give away the first book for free, and then they'll KU the later ones, or give away that short story/novella to encourage them to buy longer works... and so on.

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